Ausrine 8.18 (Freelance)
(Norwood, MA | Jul 2024 - Present)
● Implement websites and integrate tracking systems to monitor KPIs across all platforms
● Develop content and distribute across digital channels, including SEM, SEO and social
● Monitor buyers journey, leveraging data to drive growth and hit business goals
● Facilitate direct and affiliate partnerships, driving growth through strategic collaborations
Business.com, A Centerfield Company
(Waltham, MA | Feb 2019 - May 2024)
● Directed product lifecycle optimizations resulting in incremental growth ($2m+ mo)
● Implemented tracking requirements and integrations to track vital KPIs for opportunity
● Advised GTM strategy based on data-driven insights for variant testing and monetization
● Mentored a team of marketers and analysts to optimize KPI growth to hit revenue goals
Business.com, A Centerfield Company
(Waltham, MA | Feb 2019 - May 2024)
● Orchestrated daily operations to drive revenue growth and optimize the marketing stack
● Oversaw marketing programs, campaign planning, and strategic optimization efforts
● Refined cross-functional tracking in business operations for improved performance
Business.com, A Centerfield Company
(Waltham, MA | Feb 2019 - May 2024)
● Implemented, tracked, and analyzed KPI data across various channels/marketplaces
● Provided daily insights and recommendations to drive revenue impact
● Managed growth products through affiliate networks and remedied ad-hoc tech issues
True Taste Seasonal Kitchen
(Needham, MA | Jul 2017 - Nov 2018)
● Enhanced digital marketing tools and applications for the True Taste brand
● Managed social media platforms to engage and inform potential clientele
● Analyzed data to improve retention strategies and identify growth opportunities
RSA Security (EMC)
(Bedford, MA | Aug 2015 - Jan 2017)
● Produced clear and actionable reports using Salesforce, SQL, and Microsoft Excel
● Supported needs and created APJ reports for Talent Command and Sales Engineering
RSA Security (EMC)
(Bedford, MA | Aug 2015 - Jan 2017)
● Forecasted and maintained customer/vendor relationships within product lines
● Managed revenue recognition and quarterly reconciliation processes and accurate billing
RSA Security (EMC)
(Bedford, MA | Aug 2015 - Jan 2017)
● Reviewed, managed, and processed Security Product orders until the end of the quarter
● Documented and trained teams on Revenue Recognition and Quote-to-cash processes
University of Hartford, BA 2015
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