Knudsen Strategy and Tech Solutions,
(Norwood, MA | Jul 2024 - Feb 2025)
● Built full-funnel growth strategies across paid, organic, and affiliate channels for clients.
● Implemented site tracking infrastructure to optimize user journeys and retention.
● Developed/executed affiliate marketing campaigns, improving brand visibility and traffic.
● Delivered reporting frameworks to drive insights, conversion, and lead gen efforts.
● Local SMB Ausrine 8.18 showed 8% revenue growth and 5% site interaction within 3 months of strategy changes and process optimizations.
Business.com, A Centerfield Company
(Waltham, MA | Feb 2019 - May 2024)
● Directed marketing ops strategy, driving 10% YoY revenue growth ( ~$2M impact).
● Led GTM planning, campaign calendar coordination, and insight-based optimizations.
● Mentored analysts in forecasting and funnel analysis to refine performance.
● Executed A/B testing and cross-platform performance improvements.
● Established new monetization strategy across product lines, resulting in 8% change in profit margin MoM, and upsell possibilities alongside quality traffic.
Business.com, A Centerfield Company
(Waltham, MA | Feb 2019 - May 2024)
● Oversaw omni-channel campaign execution, from setup to reporting and optimization.
● Led improvements to martech process to enhance visibility and impact of campaigns.
● Collaborated with content, product, and analytics teams to align strategic initiatives.
● Implemented redirect strategy in accordance with advertiser budgets to SEO
Business.com, A Centerfield Company
(Waltham, MA | Feb 2019 - May 2024)
● Improved affiliate channel performance through campaign audits and reporting.
● Provided actionable insights from tracking data and led UTM schema enforcement.
● Analyzed and troubleshot campaign issues across ad platforms and optimized setup.
● Established channel breakout forecast, providing KPI data for healthy margins
True Taste Seasonal Kitchen
(Needham, MA | Jul 2017 - Nov 2018)
● Designed and executed localized digital campaigns to grow brand reach.
● Analyzed user behavior and implemented strategies to increase retention.
● Established online presence with Meta products, growing site interaction 5%
RSA Security (EMC)
(Bedford, MA | Aug 2015 - Jan 2017)
● Managed billing workflows and P&L forecasts for enterprise-level product engagements.
● Supported project planning and campaign reconciliation for multiple internal teams.
● Ran sales pipeline forecast meetings resulting in 5% growth of total Business
● Development Representatives hitting pipeline goals
RSA Security (EMC)
(Bedford, MA | Aug 2015 - Jan 2017)
● Process orders for products for revenue recognition and alignment with sales targets.
● Develop and deliver training material for revenue recognition and quote-to-cash process.
● Created process documentation and trained team on billing and sales tracking within SAP, the ERP Software utilized
RSA Security (EMC)
(Bedford, MA | Aug 2015 - Jan 2017)
● Managed billing workflow and revenue forecast for enterprise-level product engagement.
● Manage campaign relationships, product forecasts, revenue recognition and reconciliation at EOQ.
● Maintained smooth billing processes and provide financial reporting for senior leadership, aiding in upsells
University of Hartford, BA 2015