Professional Experience

Edward Jones | Remote | Mar 2026 - Present

Here Media Inc. | Remote | Jan 2026 – Feb 2026

CourseHorse, GSUSA | Remote | Sept 2025 – Dec 2025

Hybrid, MA | Jul 2024 – Feb 2025

Business.com (Centerfield Media) | Remote | Feb 2023 – Feb 2024

Business.com (Centerfield Media) | Hybrid, MA | Nov 2021 – Jan 2023

Business.com (Centerfield Media) | Waltham,MA | Feb 2019 – Oct 2021

True Taste Seasonal Kitchen | Needham, MA | Jul 2017 – Nov 2018

Dell Technologies (RSA/EMC) | Bedford, MA | Aug 2016 – Jan 2017

Dell Technologies (RSA/EMC) | Bedford, MA | Aug 2016 – Jan 2017

Dell Technologies (RSA/EMC) | Bedford, MA | Aug 2015 – Jan 2016

• Revenue Forecasting
• Reporting Campaign Management
• Program Management
• Performance Marketing (P&L)
• Marketing Operations
• Financial Planning & Analysis (FP&A)
• Strategic Insights & Optimizations
• Project Management Product Management
• KPI Tracking
• Analytics Data Architecture
• Omni-Channel Performance
• Campaign Setup and Testing
• SEO and Site Management
• Digital Content Management
• Data Modeling & Visualization
• Continuous Measurable Improvement
• A/B Testing and Variant Testing
• Affiliate Marketing
• Partner Marketing
• Yield Optimization

Tracking & Analytics:

• Google Analytics (GA4)
• Google Optimize
• Google Sheets
• Google Tag Manager (GTM)
• Microsoft Excel
• SQL
• Tableau

Creative Tools & AI:

• Adobe Photoshop
• Adobe Illustrator
• Canva
• ChatGPT
• Flickr
• Gemini
• Grammarly
• Procreate
• Gimp

Content & MarTech:

• Airtable
• GoDaddy
• Google Docs
• Instapage
• Iterable
• Optimizely
• Salesforce
• SEMRush
• WordPress
• Wix

Digital & Media Ops:

• AhRefs
• Google Ad Manager
• Google Ads
• Google Search Console
• LinkedIn Ads
• Meta (Facebook Ads)
• Reddit Ads
• Taboola

Affiliate Partners & Ad Operations:

• CJ Affiliate (Commission Junction)
• ImpactRadius
• Partnerize
• PartnerStack
• Tune (HasOffers)
• FlexOffers
• ShareASale
• Rakuten
• Awin
• Amazon Affiliates

Communication and Project Management:

• DropBox
• Gmail
• Google Meet
• Trello
• Teams Microsoft Outlook
• Slack
• Zapier
• Zoom 

• Technical Requirements
• Machine Learning
• Attribution Modeling
• Yield Operations
• Data Analytics
• Market Segmentation
• Targeting
• Full Funnel Optimization
• Generative AI Strategy
• ROI Reporting
• Data Visualization
• Data Architecture
• Strategic Planning 

• Strategic Vision & Alignment
• Confident Leader and Educator
• Influencing Without Authority
• Intellectual Curiosity
• Growth Oriented Mindset
• Ownership & Accountability
• Problem-Solving & Execution Skills
• Navigating Ambiguity & Complexity
• Proactive Problem-Solving
• Process Governance & Rigor
• Agility & Adaptability
• Communication & Collaboration
• Storytelling & Data Visualization
• Cross-Functional Collaboration
• Client/Stakeholder Management
• High-Detail & Organizational Skills
• Time Management and Prioritization
• Emotional Intelligence and Empathy

Lean Six Sigma Institute

• Green Belt Training, 2015
• Yellow Belt Training, 2015

Google Skillshop

• Google Ad Manager, 2019 (formerly DoubleClick) 

University of Hartford - West Hartford, CT
Bachelor of Arts, 2015

• Modern Language & Culture
• Politics & Government 

• English, Native Fluency
• Spanish, Conversational
• Educator, High School Spanish