Relevant Work Experience

CourseHorse, GSUSA

(Remote | Sept 2025 - Present)

• Lead forensic audit and consolidation of analytics environment, retiring obsolete and non-compliant custom HTML code bypassing user consent and corrupting native GA4 data streams, communicating best practices and future planning.
• Ensure Data Integrity & Normalization by correcting systemic data layer failures by implementing advanced GTM Lookup Tables to normalize field names and broken event structures, ensuring  event tracking for accurate reporting.
• Optimize & streamline strategy requirements and repairs to optimize the tech stack and data stream to set foundations for key platform integrations, ensuring future marketing outreach is based on compliant and accurate first-party data.
• QA and Diagnose Compliance & Attribution, and provide the required technical specifications and expertise as a SME for the dev team to implement the fix.

Knudsen Strategy and Tech Solutions,

(Norwood, MA | Jul 2024 - Feb 2025)

• Built full-funnel growth strategies across paid, organic, and affiliate channels for SMB clients.
• Implemented site tracking infrastructure (GA4, GTM, UTM) to optimize user journeys and retention.
• Developed and executed partnership marketing campaigns, improving brand visibility and traffic.
• Delivered reporting frameworks to drive insights, conversion, and lead gen efforts.
• Educate and mentor SMB owners on building an online presence and setting measurable goals and standards.

Business.com, A Centerfield Company

(Waltham, MA | Feb 2019 - May 2024)

• Directed marketing ops strategy, driving 10% YoY revenue growth (~$2M impact).
• Led GTM planning, campaign calendar coordination, and insight-based optimizations.
• Mentored analysts in forecasting and funnel analysis to refine performance.
• Executed A/B testing and cross-platform performance improvements.
• Established new monetization strategy across product lines, resulting in 8% change in profit margin MoM, and upsell possibilities alongside quality traffic.

Business.com, A Centerfield Company

(Waltham, MA | Feb 2019 - May 2024)

• Oversaw omni-channel campaign execution, from setup to reporting and optimization.
• Led improvements to martech processes that enhanced visibility and
• impact of campaigns.
• Collaborated with content, product, and analytics teams to align strategic
• initiatives.
• Implemented redirect strategy in accordance with advertiser budgets to SEO

Business.com, A Centerfield Company

(Waltham, MA | Feb 2019 - May 2024)

• Improved affiliate channel performance through campaign audits and reporting resulting in improved ROI and ROAS
• Provided actionable insights from tracking data and led UTM schema enforcement.
• Analyzed and troubleshot campaign issues across ad platforms and optimized setup.
• Established channel breakout forecast, providing KPI data for healthy margins 

True Taste Seasonal Kitchen

(Needham, MA | Jul 2017 - Nov 2018)

• Designed and executed localized digital campaigns to grow brand reach.
• Analyzed user behavior and implemented strategies to increase retention.
• Established online presence with Meta products, growing site interaction 5%

RSA Security (EMC)

(Bedford, MA | Aug 2015 - Jan 2017)

• Managed Sales Pipeline and Data Analytics to ensure fulfillment forecasting for enterprise-level product engagements by SDRs
• Created reporting utilizing Salesforce and SQL to utilize KPI data for optimizations and goal fulfillment of the product sales team.
• Ran sales pipeline forecast meetings for APJ resulting in 5% growth of product Business Development Representatives team fulfilling new business and renewals.

RSA Security (EMC)

(Bedford, MA | Aug 2015 - Jan 2017)

• Process orders for products for revenue recognition and alignment with sales targets.
• Develop and deliver training material for revenue recognition and quote-to-cash processes.
• Created process documentation and trained team on billing and sales tracking within SAP, the ERP Software utilized

RSA Security (EMC)

(Bedford, MA | Aug 2015 - Jan 2017)

• Managed end-to-end billing workflows and comprehensive revenue forecasting enterprise-level product engagements to ensure accuracy.
• Oversaw campaign relationships, product forecasts, and perform revenue recognition and reconciliation at the end of quarter (EOQ).
• Optimized billing process and detailed financial reporting for senior leadership, aiding in identifying and securing upsell opportunities.

• Ad Manager (Social, Google, Bing)
• Adobe Creative Suite
• Project Management Software (Airtable, Trello, Jira, Salesforce)
• Full Google Suite (Optimize, Google
• Analytics, GA4, Internal Tech)
• Microsoft Suite (Excel, PowerPoint)  
• Content Management Systems
• (WordPress, Instapage, Iterable)
• BI Data Platform (Tableau, SAP, SQL)

• Data Forecasting & Analysis
• Technology Stack Optimization
• Digital Media Operations
• Tracking Creation and Implementation
• Project Accounting and Management
• Product and Campaign Management
• Workflow Process Development
• Variant Testing and Site Optimization

• Adaptable and Easygoing
• Passionate Self Starter
• Empathetic and Patient
• Motivated Learner and Educator
• Curious Problem Solver
• Effective Communicator and Mentor

University of Hartford, BA 2015

• Politics and Government
• Modern Language and Culture

• Green Belt, Lean Six Sigma, 2016
• Yellow Belt, Lean Six Sigma, 2016
• DoubleClick for Publisher (Google Ad Manager), 2019

• English, native fluency
• Spanish, working proficiency
• Former educator and trainer