Relevant Work Experience

CourseHorse, GSUSA

(Remote | Sept 2025 - December 2025)

• Led forensic audit and consolidation across fractured analytics environments, eliminating obsolete code and resolving severe data layer failures to ensure a reliable and accurate native GA4 data stream.
• Act as the SME to diagnose critical compliance and attribution risk errors, providing technical requirements for the developer team to implement.
• Performed technical prerequisites, like data normalization, event mapping, trigger repair to optimize the marketing tech stack and establish a clean, compliant data foundation for high-value platform integrations. 

Knudsen Strategy and Tech Solutions,

(Norwood, MA | Jul 2024 - Feb 2025)

• Established online presence, including setup and upkeep of KPI tracking and analytics across web properties and applications.
• Created dashboards with actionable data points and forecasting tools for continual improvement and targeting abilities for SMB needs.
• Synthesized data into growth plans and ad spend reallocations for revenue lift and healthy margins across the business.
• Delivered reporting frameworks to drive insights, conversion, and lead generation efforts across multiple online properties.
• Conducted KPI analysis and utilized GA4 insights to drive client strategy recommendations, resulting in an 8% revenue lift for local small business. 

Business.com, A Centerfield Company

(Waltham, MA | Feb 2019 - May 2024)

• Directed end-to-end technical operations, managing partner integrations and utilizing GTM to ensure accurate data attribution for growth strategy.
• Delivered P&L financial forecasting and channel attribution reports used by senior leadership for actionable plans and reporting frameworks.
• Identified high-leverage optimizations across product channels leading to 30% YoY revenue growth of the most lucrative product line.
• Guided A/B testing strategy and provided post-campaign performance summaries, while working cross functionally with design and developers. 

Business.com, A Centerfield Company

(Waltham, MA | Feb 2019 - May 2024)

• Established performance reporting frameworks for campaign analysis Trend tracking as well as campaign setup to provide insights.
• Led strategic reporting that supported channel mix, budget and growth.
• Processed and visualized large datasets to create actionable dashboard.

Business.com, A Centerfield Company

(Waltham, MA | Feb 2019 - May 2024)

• Delivered weekly/quarterly reporting and analysis on revenue and performance.
• Communicate opportunities and blockers for growth and forecasting upsells opportunities.
• Identified low-performing segments and strategy pivots for testing variants.
• Established tracking and channel breakout for data segmentation for KPI health 

True Taste Seasonal Kitchen

(Needham, MA | Jul 2017 - Nov 2018)

• Designed and executed localized digital campaigns to grow brand reach.
• Analyzed user behavior and implemented strategies to increase retention.
• Established online presence with Meta products, growing user interaction 

RSA Security (EMC)

(Bedford, MA | Aug 2015 - Jan 2017)

• Analyzed and reported sales pipeline data performance and trends across APJ.
• Developed and automated reports and dashboards for KPI performance.
• Optimized sales process and utilized data for financial projections. 

RSA Security (EMC)

(Bedford, MA | Aug 2015 - Jan 2017)

• Managed revenue forecasting for enterprise-level product engagements.
• Record and identify variances for accuracy and revenue recognition.
• Performing journal entries and other regulations to accounting standards. 

RSA Security (EMC)

(Bedford, MA | Aug 2015 - Jan 2017)

• Processed orders and validated tickets for data integrity and reporting.
• Develop materials and QA processes for quote-to-cash processes.
• Served as liaison between GTM teams and monitored PLM progress. 

• Revenue Forecasting
• Reporting Campaign Management
• Program Management
• Performance Marketing (P&L)
• Marketing Operations
• Financial Planning & Analysis (FP&A)
• Strategic Insights & Optimizations
• Project Management Product Management
• KPI Tracking
• Analytics Data Architecture
• Omni-Channel Performance
• Campaign Setup and Testing
• SEO and Site Management
• Digital Content Management
• Data Modeling & Visualization
• Continuous Measurable Improvement
• A/B Testing and Variant Testing
• Affiliate Marketing
• Partner Marketing
• Yield Optimization

Tracking & Analytics:

• Google Analytics (GA4)
• Google Optimize
• Google Sheets
• Google Tag Manager (GTM)
• Microsoft Excel
• SQL
• Tableau

Creative Tools & AI:

• Adobe Photoshop
• Adobe Illustrator
• Canva
• ChatGPT
• Flickr
• Gemini
• Grammarly
• Procreate
• Gimp

Content & MarTech:

• Airtable
• GoDaddy
• Google Docs
• Instapage
• Iterable
• Optimizely
• Salesforce
• SEMRush
• WordPress
• Wix

Digital & Media Ops:

• AhRefs
• Google Ad Manager
• Google Ads
• Google Search Console
• LinkedIn Ads
• Meta (Facebook Ads)
• Reddit Ads
• Taboola

Affiliate Partners & Ad Operations:

• CJ Affiliate (Commission Junction)
• ImpactRadius
• Partnerize
• PartnerStack
• Tune (HasOffers)
• FlexOffers
• ShareASale
• Rakuten
• Awin
• Amazon Affiliates

Communication and Project Management:

• DropBox
• Gmail
• Google Meet
• Trello
• Teams Microsoft Outlook
• Slack
• Zapier
• Zoom 

• Technical Requirements
• Machine Learning
• Attribution Modeling
• Yield Operations
• Data Analytics
• Market Segmentation
• Targeting
• Full Funnel Optimization
• Generative AI Strategy
• ROI Reporting
• Data Visualization
• Data Architecture
• Strategic Planning 

• Strategic Vision & Alignment
• Confident Leader and Educator
• Influencing Without Authority
• Intellectual Curiosity
• Growth Oriented Mindset
• Ownership & Accountability
• Problem-Solving & Execution Skills
• Navigating Ambiguity & Complexity
• Proactive Problem-Solving
• Process Governance & Rigor
• Agility & Adaptability
• Communication & Collaboration
• Storytelling & Data Visualization
• Cross-Functional Collaboration
• Client/Stakeholder Management
• High-Detail & Organizational Skills
• Time Management and Prioritization
• Emotional Intelligence and Empathy

Lean Six Sigma Institute

• Green Belt Training, 2015
• Yellow Belt Training, 2015

Google Skillshop

• Google Ad Manager, 2019 (formerly DoubleClick) 

University of Hartford - West Hartford, CT
Bachelor of Arts, 2015

• Modern Language & Culture
• Politics & Government 

• English, Native Fluency
• Spanish, Conversational
• Educator, High School Spanish