Relevant Work Experience

Knudsen Strategy and Tech Solutions,

(Norwood, MA | Jul 2024 - Feb 2025)

• Conducted KPI analysis and utilized GA4 insights to drive client strategy recommendations, resulting in an 8% revenue growth for a small business within three months
• Created dashboards with actionable data points and forecasting tools for partner and channel optimization for campaign performance.
• Synthesized data into growth plans and ad spend reallocations for revenue lift and healthy margins.
• Delivered reporting frameworks to drive insights, conversion, and lead generation efforts across multiple online properties.

Business.com, A Centerfield Company

(Waltham, MA | Feb 2019 - May 2024)

• Directed end-to-end technical operations, managing partner integrations and utilizing GTM to ensure accurate data collection and attribution for monetization initiatives.
• Delivered revenue forecasting and channel attribution reports used by senior leadership.
• Identified high-leverage optimizations across product channels leading to 30% YoY revenue growth of the most lucrative product line.
• Guided A/B testing strategy and provided post-campaign performance summaries, while working cross functionally with design and developers.

Business.com, A Centerfield Company

(Waltham, MA | Feb 2019 - May 2024)

• Built performance reporting frameworks for campaign analysis and trend tracking as well as campaign setup to provide insights.
• Collaborated with business intelligence and analysts to identify conversion drop-offs and funnel gaps.
• Led strategic reporting that supported channel mix and campaign budgeting decisions, as well as opportunity for growth.
• Implemented redirect strategy in accordance with advertiser budgets to SEO

Business.com, A Centerfield Company

(Waltham, MA | Feb 2019 - May 2024)

• Delivered weekly and quarterly analysis on affiliate and paid channel ROI.
• Identified low-performing segments and presented strategy pivots to growth teams.
• Analyzed and troubleshot campaign issues across ad platforms and optimized setup.
• Established channel breakout forecast, providing KPI data for healthy margins

True Taste Seasonal Kitchen

(Needham, MA | Jul 2017 - Nov 2018)

• Designed and executed localized digital campaigns to grow brand reach.
• Analyzed user behavior and implemented strategies to increase retention.
• Established online presence with Meta products, growing site interaction 5%

RSA Security (EMC)

(Bedford, MA | Aug 2015 - Jan 2017)

• Managed billing workflows and revenue forecasting for enterprise-level product engagements.
• Supported project planning and campaign reconciliation for multiple internal teams.
• Ran sales pipeline forecast meetings resulting in 5% growth of total Business Development Representatives hitting pipeline goals

RSA Security (EMC)

(Bedford, MA | Aug 2015 - Jan 2017)

• Process orders for products for revenue recognition and alignment with sales targets.
• Develop and deliver training material for revenue recognition and quote-to-cash processes.
• Created process documentation and trained team on billing and sales tracking within SAP, the ERP Software utilized

RSA Security (EMC)

(Bedford, MA | Aug 2015 - Jan 2017)

• Managed end-to-end billing workflows and comprehensive revenue forecasting enterprise-level product engagements to ensure accuracy.
• Oversaw campaign relationships, product forecasts, and perform revenue recognition and reconciliation at the end of quarter (EOQ).
• Optimized billing process and detailed financial reporting for senior leadership, aiding in identifying and securing upsell opportunities.

• Ad Manager (Social, Google, Bing)
• Adobe Creative Suite
• Project Management Software (Airtable, Trello, Jira, Salesforce)
• Full Google Suite (Optimize, Google
• Analytics, GA4, Internal Tech)
• Microsoft Suite (Excel, PowerPoint)  
• Content Management Systems
• (WordPress, Instapage, Iterable)
• BI Data Platform (Tableau, SAP, SQL)

• Data Forecasting & Analysis
• Technology Stack Optimization
• Digital Media Operations
• Tracking Creation and Implementation
• Project Accounting and Management
• Product and Campaign Management
• Workflow Process Development
• Variant Testing and Site Optimization

• Adaptable and Easygoing
• Passionate Self Starter
• Empathetic and Patient
• Motivated Learner and Educator
• Curious Problem Solver
• Effective Communicator and Mentor

University of Hartford, BA 2015

• Politics and Government
• Modern Language and Culture

• Green Belt, Lean Six Sigma, 2016
• Yellow Belt, Lean Six Sigma, 2016
• DoubleClick for Publisher (Google Ad Manager), 2019

• English, native fluency
• Spanish, working proficiency
• Former educator and trainer