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Relevant Work Experience

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Marketing Analytics Manager (Data Governance Architect)

CourseHorse, GSUSA

(Remote | Sept 2025 - December 2025)


  • Led forensic audit and consolidation across fractured analytics environments, eliminating obsolete code and resolving severe data layer failures to ensure a reliable and accurate native GA4 data stream.
  • Act as the SME to diagnose critical compliance and attribution risk errors, providing technical requirements for the developer team to implement.
  • Performed technical prerequisites, like data normalization, event mapping, trigger repair to optimize the marketing tech stack and establish a clean, compliant data foundation for high-value platform integrations. 

Growth Marketing Consultant

Knudsen Strategy and Tech Solutions,

(Norwood, MA | Jul 2024 - Feb 2025)


  • Established online presence, including setup and upkeep of KPI tracking and analytics across web properties and applications.
  • Created dashboards with actionable data points and forecasting tools for continual improvement and targeting abilities for SMB needs.
  • Synthesized data into growth plans and ad spend reallocations for revenue lift and healthy margins across the business.
  • Delivered reporting frameworks to drive insights, conversion, and lead generation efforts across multiple online properties.
  • Conducted KPI analysis and utilized GA4 insights to drive client strategy recommendations, resulting in an 8% revenue lift for local small business. 

Senior Manager of Marketing Operations

Business.com, A Centerfield Company

(Waltham, MA | Feb 2019 - May 2024)


  • Directed end-to-end technical operations, managing partner integrations and utilizing GTM to ensure accurate data attribution for growth strategy.
  • Delivered P&L financial forecasting and channel attribution reports used by senior leadership for actionable plans and reporting frameworks.
  • Identified high-leverage optimizations across product channels leading to 30% YoY revenue growth of the most lucrative product line.
  • Guided A/B testing strategy and provided post-campaign performance summaries, while working cross functionally with design and developers. 

Marketing Operations Manager

Business.com, A Centerfield Company

(Waltham, MA | Feb 2019 - May 2024)


  • Established performance reporting frameworks for campaign analysis Trend tracking as well as campaign setup to provide insights.
  • Led strategic reporting that supported channel mix, budget and growth.
  • Processed and visualized large datasets to create actionable dashboard.

Marketing Operations Associate

Business.com, A Centerfield Company

(Waltham, MA | Feb 2019 - May 2024)


  • Delivered weekly/quarterly reporting and analysis on revenue and performance.
  • Communicate opportunities and blockers for growth and forecasting upsells opportunities.
  • Identified low-performing segments and strategy pivots for testing variants.
  • Established tracking and channel breakout for data segmentation for KPI health 

Creative Marketing Associate

True Taste Seasonal Kitchen

(Needham, MA | Jul 2017 - Nov 2018)


  • Designed and executed localized digital campaigns to grow brand reach.
  • Analyzed user behavior and implemented strategies to increase retention.
  • Established online presence with Meta products, growing user interaction 

Business Data Analyst, Sales Operations

RSA Security (EMC)

(Bedford, MA | Aug 2015 - Jan 2017)


  • Analyzed and reported sales pipeline data performance and trends across APJ.
  • Developed and automated reports and dashboards for KPI performance.
  • Optimized sales process and utilized data for financial projections. 

Associate Project Accountant, Professional Services

RSA Security (EMC)

(Bedford, MA | Aug 2015 - Jan 2017)


  • Managed revenue forecasting for enterprise-level product engagements.
  • Record and identify variances for accuracy and revenue recognition.
  • Performing journal entries and other regulations to accounting standards. 

Revenue Operations Analyst, Growth Product Operations

RSA Security (EMC)

(Bedford, MA | Aug 2015 - Jan 2017)


  • Processed orders and validated tickets for data integrity and reporting.
  • Develop materials and QA processes for quote-to-cash processes.
  • Served as liaison between GTM teams and monitored PLM progress. 

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Skills and Abilities

Core Competencies

  • Revenue Forecasting
  • Reporting Campaign Management
  • Program Management
  • Performance Marketing (P&L)
  • Marketing Operations
  • Financial Planning & Analysis (FP&A)
  • Strategic Insights & Optimizations
  • Project Management Product Management
  • KPI Tracking
  • Analytics Data Architecture
  • Omni-Channel Performance
  • Campaign Setup and Testing
  • SEO and Site Management
  • Digital Content Management
  • Data Modeling & Visualization
  • Continuous Measurable Improvement
  • A/B Testing and Variant Testing
  • Affiliate Marketing
  • Partner Marketing
  • Yield Optimization

Technology and Software

Tracking & Analytics:

  • Google Analytics (GA4)
  • Google Optimize
  • Google Sheets
  • Google Tag Manager (GTM)
  • Microsoft Excel
  • SQL
  • Tableau

Creative Tools & AI:

  • Adobe Photoshop
  • Adobe Illustrator
  • Canva
  • ChatGPT
  • Flickr
  • Gemini
  • Grammarly
  • Procreate
  • Gimp

Content & MarTech:

  • Airtable
  • GoDaddy
  • Google Docs
  • Instapage
  • Iterable
  • Optimizely
  • Salesforce
  • SEMRush
  • WordPress
  • Wix

Digital & Media Ops:

  • AhRefs
  • Google Ad Manager
  • Google Ads
  • Google Search Console
  • LinkedIn Ads
  • Meta (Facebook Ads)
  • Reddit Ads
  • Taboola

Affiliate Partners & Ad Operations:

  • CJ Affiliate (Commission Junction)
  • ImpactRadius
  • Partnerize
  • PartnerStack
  • Tune (HasOffers)
  • FlexOffers
  • ShareASale
  • Rakuten
  • Awin
  • Amazon Affiliates

Communication and Project Management:

  • DropBox
  • Gmail
  • Google Meet
  • Trello
  • Teams Microsoft Outlook
  • Slack
  • Zapier
  • Zoom 

Applicable Keywords

  • Technical Requirements
  • Machine Learning
  • Attribution Modeling
  • Yield Operations
  • Data Analytics
  • Market Segmentation
  • Targeting
  • Full Funnel Optimization
  • Generative AI Strategy
  • ROI Reporting
  • Data Visualization
  • Data Architecture
  • Strategic Planning 

Soft Interpersonal Skills

  • Strategic Vision & Alignment
  • Confident Leader and Educator
  • Influencing Without Authority
  • Intellectual Curiosity
  • Growth Oriented Mindset
  • Ownership & Accountability
  • Problem-Solving & Execution Skills
  • Navigating Ambiguity & Complexity
  • Proactive Problem-Solving
  • Process Governance & Rigor
  • Agility & Adaptability
  • Communication & Collaboration
  • Storytelling & Data Visualization
  • Cross-Functional Collaboration
  • Client/Stakeholder Management
  • High-Detail & Organizational Skills
  • Time Management and Prioritization
  • Emotional Intelligence and Empathy

Training and Certificates

Lean Six Sigma Institute

  • Green Belt Training, 2015
  • Yellow Belt Training, 2015

Google Skillshop

  • Google Ad Manager, 2019 (formerly DoubleClick) 

Education

University of Hartford - West Hartford, CT
Bachelor of Arts, 2015

  • Modern Language & Culture
  • Politics & Government 

Language and Communication

  • English, Native Fluency
  • Spanish, Conversational
  • Educator, High School Spanish

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