Cassie Knudsen
An analytical mindset with an artistic eye.
Bridging the gap between strategy and creativity.
About Cassie
Who IS she?
Cassie Knudsen is a versatile and results-driven Performance Architecture and Program Leader, specializing in driving measurable growth and operational efficiency. With over a decade of experience across GTM Strategy, Metrics Governance, and Optimization, she excels at aligning people, strategy, and systems to achieve breakthrough performance. Her expertise lies in leading complex cross-functional initiatives, establishing high data integrity, and translating business goals into actionable, measurable execution.
A strategic leader with a metrics-first philosophy, Cassie approaches every challenge with a unique blend of analytical rigor and creative problem-solving. This synthesis allows her to translate complex system data into clear, compelling narratives and visual strategies for executive stakeholders and end-users. She holds a multi-disciplinary Bachelor of Arts degree, reflecting her passion for understanding complex systems and continuous learning.
A lifelong creator, Cassie blends her analytical mindset with boundless creativity. Outside of her corporate achievements, she is a self-taught artist with a diverse portfolio spanning digital illustration, woodworking, jewelry-making, and photography. This unique blend of skills allows her to approach every challenge, from crafting intricate artwork to leading complex business initiatives with both innovation and precision.
Cassie holds a multi-disciplinary Bachelor of Arts degree in Politics & Government, and Spanish Language & Culture, which reflects her passion for understanding complex systems and love of learning and culture. She is a dedicated dog lover, an avid rockhound, and a lifelong learner always seeking new opportunities to grow.